INSIGHTS & STORIES

The three sections that actually close deals: a sharp “about,” your real metrics, and a contact method that doesn’t require three clicks to find. Grab a template, brief a designer, or build one yourself this week.

Here’s the deal: you need three things to launch well by email, and this article hands you all three. You get copy-ready templates for every stage of a launch, a 3-to-5-email sequence with the KPI to watch on each send, and the UTM tagging rules that keep your analytics honest instead of dumping everything into “direct traffic” purgatory.

For LinkedIn Sponsored Content in 2026, use 1200×627 px (1.91:1) or 1200×1200 px (1:1) for images, and deliver video as MP4 in 16:9, 1:1, or 4:5 with a 200 MB cap. Those two rules cover most of what lands in your brief, but the details around them decide whether your ad gets approved on the first try or bounces back for a resubmit.

Most businesses need a refresh, not a rebrand. That’s the honest, slightly anticlimactic truth. Unless something structural has actually changed in your business (you pivoted, merged, or your name now describes a product you don’t sell anymore), the fix is almost always narrower than founders think.

Language determines who can understand your product and who gets locked out of it. That’s the whole equation, so here’s what to do right now: declare your document language, write copy in plain terms instead of jargon, and add captions or transcripts anywhere audio or video shows up. This isn’t a nice add-on to accessibility. It’s the layer that decides whether a screen reader pronounces your content correctly and whether a first-time user understands your error message at all.